BUD LIGHT “Partidazo”
- What We Did:
- Experiential Campaign Development, Creative Direction, Copywriting
- Agency:
- RMBO
- Artist:
- Tes One
Bud Light set out to reconnect with young, bicultural Hispanic audiences by tapping into the intersection of Latino identity and modern urban culture. In partnership with RMBO, we developed and led the creative for a high-energy, freestyle soccer activation series (“Partidazo”), bringing the brand to life through competitive 1v1 “pit” experiences across multiple pop-up events.
We shaped the campaign’s voice, look, and feel, collaborating with a lead artist to ensure cultural authenticity and visual impact. The result was a highly engaging, community-driven experience that drew hundreds of participants and deepened brand affinity through memorable, on-the-ground interaction.

