We’re an independent boutique creative agency in Tampa Bay, FL.
We help local and national brands tackle marketing challenges, grow their business, and stand out in crowded markets. From startups to established brands, we lead creative that’s bold, memorable, and strategically sharp.
We started Martz Creative in 2015 to do things differently: to combine the insight of large agencies with the efficiency and intimacy of a boutique team.
Our approach is rooted in experience, curiosity, and a relentless drive to create high-quality work that actually makes an impact.
With nearly 20 years of experience leading in-house and agency teams, Michael brings strategy and creativity together to deliver award-winning work that’s memorable and effective.
Michael specializes in developing ideas from their primordial-ooze phase and nurturing them into fully realized campaigns across digital, print, TV/OTT, OOH, social, and experiential. He has a preternatural eye for smart design, a knack for visual storytelling (from high-end commercials to inventive animation), and an ear for memorable, compelling copy — and thrives when guiding all of the above. Usually while laughing.
An internationally recognized commercial architectural photographer, fine artist, and creative leader, Amy brings a refined artistic eye and a deep understanding of visual storytelling to every project.
She specializes in translating spaces, brands, and ideas into striking imagery that balances precision with emotion, elevating everything from commercial campaigns to brand systems with a distinct, sophisticated point of view. Her multi-award-winning work has been featured in leading publications (Travel + Leisure, Fast Company, Women’s Art Journal, etc.) and public collections alike, and she thrives on turning even the mundane into compelling visual narratives.
Hiring in-house makes sense when you need a full-time creative team and have the budget to support one. But if you need senior-level creative leadership without the long-term commitment, a fractional creative team offers a more flexible alternative.
Instead of recruiting, onboarding, managing, and carrying the overhead of additional employees, you gain immediate access to experienced creative leadership and a trusted network of specialists — all scaled to your needs. Whether you need support for a major campaign, ongoing creative direction, or extra bandwidth for your marketing team, you get the right expertise at the right time.
Think of us as an extension of your team: collaborative, adaptable, and invested in helping your business grow.
We’ve led creative from nearly every seat in the room — in-house, at agencies, and within our own studio. That perspective gives us a deep understanding of the challenges marketing teams, executives, and creative partners face every day.
We’ve seen what works, what slows projects down, and where unnecessary layers create unwanted costs. That’s why we work intentionally, collaborate efficiently, and deliver senior-level creative leadership without the traditional agency overhead.
Martz Creative is built around a flexible network of trusted, senior-level creative specialists. Depending on the project, we assemble the right mix of strategists, designers, copywriters, animators, photographers, filmmakers, editors, developers, and other creative experts.
We’ve spent years building relationships with talented collaborators we genuinely enjoy working with, so every engagement benefits from the best minds in the room.
Think of us as your creative department — without the overhead. We help organizations develop smarter brands, stronger campaigns, and more memorable customer experiences. Sometimes that means developing a brand from the ground up. Other times it’s leading a campaign, refreshing a visual identity, producing a video commercial, designing a website, writing messaging, creating social content, or helping an internal marketing team or ad agency bring ambitious ideas to life.
We do a little bit of everything creative — all of it with purpose. Our capabilities span creative leadership, brand strategy, branding, campaigns, video production, animation, photography, copywriting, website design, and design across digital, print, packaging, and out-of-home. However you engage us, our goal remains the same: create bold, impactful work that people remember.
Absolutely. In fact, we’ve had many partnerships with agencies.
We regularly collaborate with agencies that need senior creative leadership, extra bandwidth, or specialized expertise for a campaign or client engagement. Whether we’re leading creative, developing concepts, producing content, or supporting your internal team behind the scenes, we integrate seamlessly into your workflow and represent your agency with the same level of care and professionalism you do.
Our goal isn’t to replace your team — it’s to make it stronger.
We believe the best work happens when smart people collaborate, egos stay in check, and every decision is made with intention — not momentum.
Technology is a tool, not a leader. Our ideas and creativity are fully human-powered, strategically grounded, and built to help brands stand out instead of blending in. We create work that earns attention, connects emotionally, and stays memorable long after the campaign ends.
Like Adobe Creative Suite, Figma, or any creative software, we occasionally use A.I. as a tool to help create the work when it makes sense, but we’ll never let it steer the ship or sit in the creative director’s chair.
We exist to fuel visibility, combat homogeneity, and create work that connects emotionally and sticks in memory.
Too many companies and agencies get stuck in a feedback loop, often missing the entire point of marketing: to stand out. Our mission is to create work — bold, human-made, and strategically grounded work — that moves the needle in the right direction for our clients.
Every project is different, but our approach stays remarkably consistent. We start by listening — learning about your business, goals, audience, challenges, and opportunities. From there, we develop a clear strategy and creative concepts designed to solve the right problem, not just create something that looks good.
Once a direction is approved, we bring it to life through thoughtful creative development, collaborative review rounds, and careful refinement before delivering polished, media-ready assets.
Throughout the process, you’ll have direct access to senior creative leadership, clear communication, and full visibility into milestones from kickoff to final delivery. No unnecessary layers, no surprises.
The first step is a free discovery call. Simply email Michael at hello@martzcreative.com, and we’ll schedule a conversation to learn about your goals, challenges, timeline, and budget. From there, we’ll recommend the engagement level or project approach that best fits your needs and prepare a custom proposal outlining scope, deliverables, timeline, and investment.
No pressure. Just a conversation to see if we’re the right fit.
